Shark Tank VR
The pandemic brought strict guidelines and safety protocols for the production of Season 6 of Shark Tank Mexico, prohibiting the press to come visit the set like they usually did. To keep generating buzz around the premiere and show, we created a live VR experience on set that gave the press and important influencers exclusive access to the production of the show from the safety of their home.
Client: Sony Pictures Television
The press and influencers received a premium gift by mail that invited them to the Shark Tank VR Experience, the box included a pair of VR goggles with instructions to the online event and several pandemic-inspired gifts. On the day of the live experience, viewers were guided through different parts of the set by the Executive Producer, given exclusive information about the new season and experienced a real life pitch with the Sharks.